Amul Launches High Protein Kulfi: 10g Protein at Just ₹40!

Last Updated: April 15, 2026 | Reading Time:~7 minutes

Quick Answer:Amul Launches High Protein Kulfi — a mango-flavoured frozen treat with 10g of protein, just 57 calories, and a price tag of ₹40 for a 60g pack. It is the world’s first high protein kulfi, launched on April 25, 2025.

This exciting new offering from Amul is now easily available across popular platforms like Swiggy Instamart, Zepto, Blinkit, and the official website Amul—making it super convenient to enjoy this healthy indulgence anytime!

Disclaimer: This article is based on publicly available information from Amul/GCMMF press releases (April 25, 2025), verified reports from FoodTechBiz, DeshGujarat, Agro & Food Processing, Swiggy, Zepto, and Blinkit product listings. Nutritional and pricing data are subject to change. For the most current information, visit shop.amul.com or official Amul channels. This article is for informational purposes only and does not constitute medical or dietary advice. Readers with specific health conditions should consult a registered nutritionist or healthcare provider before making dietary changes.

Table of Contents

What Is Amul High Protein Kulfi?

The Amul High Protein Kulfi is a mango-flavoured frozen kulfi stick launched on April 25, 2025, at ITC Sonar, Kolkata, in partnership with the Kolkata Knight Riders (KKR) during IPL 2025. It’s described as the world’s first high-protein kulfi.

The product is positioned to bridge India’s protein gap by making protein-rich nutrition accessible, affordable, and delicious — all in a format that Indians already know and love.

Key Specs at a Glance

Feature	Details
Protein Content	10g per 60g stick
Calories	57 kcal
Price	₹40 (single stick); ₹160 (4-pack)
Flavour	Mango
Lactose Status	100% Lactose-Free
Added Sugar	Zero / None
Probiotics	100 million CFU
Additional Benefits	Prebiotic, Low-fat
Availability	Swiggy Instamart, Zepto, Blinkit, shop.amul.com

Why Is This a Big Deal for India?

India’s Silent Protein Crisis

India has a massive protein deficiency problem. Over 70% of India’s population doesn’t meet daily protein requirements. Despite being a dairy nation, most Indians struggle to consume adequate protein — whether due to habit, cost, availability, or all three.

Traditional protein sources in India:

Eggs (₹8–12 each; not vegetarian-friendly)
Chicken (₹400–600 per kg; expensive for daily consumption)
Protein Powder (₹3,000–8,000 per kg; unaffordable for most; not “real food”)
Paneer (₹400–600 per kg; luxury item)
Dal/Lentils (¥150–300 per kg; incomplete protein profile; low bioavailability)

The problem? All of these require effort, cost, or mental buy-in. Enter Amul’s High Protein Kulfi.

What Makes This Product Special?

Ultra-Low Price Point — At ₹40, it’s cheaper than a cup of tea. It’s impulse-purchase territory.
Optimal Macros for Protein Seekers — 10g protein + 57 calories = the best protein-to-calorie ratio among frozen desserts globally.
Fits Into Indian Culture — Kulfi isn’t a foreign supplement. It’s nostalgia. It’s summer. It’s accessible everywhere.
Lactose-Free = Inclusivity — 60% of Indians are lactose intolerant, yet most dairy products ignore this. Amul didn’t.
Probiotic-Rich — 100 million CFU for gut health, aligning with modern nutritional science.
No Added Sugar — For fitness enthusiasts, diabetics, and anyone watching sugar intake.
Brand Trust — Amul has been in India’s kitchens since 1946. Trust matters.

Nutritional Breakdown

Per 60g Stick

Nutrient	Amount
Energy (Calories)	57 kcal
Protein	10g
Fat	Low (exact % not disclosed)
Carbohydrates	~2-3g (estimated from calorie count)
Fiber	Prebiotic (probiotic-friendly)
Probiotics (CFU)	100 Million CFU
Lactose	0g (Lactose-Free)
Added Sugar	0g
Sodium	Low

How This Stacks Against Competitors

Product	Protein	Calories	Price (₹)	Sugar	Notes
Amul High Protein Kulfi	10g	57	40	0g	🌟 Best protein-calorie ratio
Regular Kulfi (Amul/others)	2-3g	120-150	25-40	20-25g	High sugar, low protein
Whey Protein Bar (Optimum/MyProtein)	20g	200-250	80-150	1-5g	Expensive, less natural
Protein Shake (powdered)	25-30g	150-200	50-100	0-3g	Requires mixing; not portable
Boiled Egg	6g	72	10-12	0.6g	Good, but flavor-dependent
Paneer Bite (homemade)	5-6g	80-120	50-80	1-2g	More expensive
String Cheese	7-8g	80-100	40-60	0g	Less culturally preferred in India

Where to Buy: Complete Guide

Official Channels

Amul Official D2C: shop.amul.com
Direct from Amul Parlours (select locations)

Quick-Commerce Platforms

Swiggy Instamart (₹40-160 depending on pack size)
Zepto (₹40-160)
Blinkit (₹40-160; availability varies by city)

Pricing Breakdown

Single Stick (60ml): ₹40
4-Pack (240ml): ~₹160 on quick-commerce platforms
Bulk/Box (likely 24 units): Expected ₹800-900 (estimate based on pricing pattern)

Availability

Currently available in major metros (Delhi, Mumbai, Bangalore, Hyderabad, Kolkata, Chennai). Expansion to Tier-2 and Tier-3 cities is expected in Q2-Q3 2025.

Who Should Eat the Amul High Protein Kulfi?

You Are	Why It’s Perfect For You
Gym-goers & Fitness Enthusiasts	Post-workout protein fix that tastes amazing
Kids & Teenagers	Fun, tasty, sneaks in protein without fuss
Lactose Intolerant People	Lactose-free — enjoy kulfi without stomach issues
Diabetics / Sugar-Conscious	No added sugar, low calories — yes!
Athletes & Cricketers	Quick, clean protein + probiotics for performance
Weight Watchers	57 calories and 10g protein = dream macros
Office Workers / Busy Indians	Grab-and-go protein snack at zero guilt
Older Adults	Protein for muscle maintenance in a familiar format

5 Reasons to Try the Amul High Protein Kulfi

1. Unbeatable Value Proposition

₹40 for 10g protein is incomparable. For context:

A boiled egg (6g protein) costs ₹10-12
A scoop of protein powder (25g protein) costs ₹60-80
A protein bar (20g protein) costs ₹100-150

This kulfi gives you more protein per rupee than almost anything in the market.

2. It Tastes Like Actual Food

Unlike protein powders (chalky), protein bars (artificial sweetener taste), or whey supplements, this is a real kulfi. Mango flavor. Creamy texture. Nostalgia. You’re not “eating for macros” — you’re eating because it’s delicious.

3. No Digestive Drama

Lactose-free + probiotic = zero bloating, zero stomach issues, better gut health. For the 60% of Indians who are lactose intolerant, this is huge.

4. Genuinely Guilt-Free

57 calories (less than most fruits)
Zero added sugar (won’t spike blood glucose)
Zero artificial colors/flavors (clean ingredient list, likely)
10g clean dairy protein (no synthetic amino acids)

You can eat this daily without guilt.

5. It’s Culturally Aligned

This isn’t a “foreign supplement” that requires behavior change. It’s kulfi — something every Indian knows, loves, and already buys. You’re just swapping your regular ₹40 kulfi for a protein-packed version. Friction = zero. Adoption = instant.

The Bigger Picture: India’s Protein Economy

The Amul High Protein Kulfi is part of a larger shift in India’s food industry. Here’s the context:

Why Now?

Rising Fitness Culture — India’s gym-going population grew 45% between 2019-2024.
Health Awareness Post-COVID — Immunity and protein became household conversations.
Affordability Crunch — Young Indians want better nutrition at lower costs.
D2C & Quick-Commerce Boom — Distribution infrastructure now supports direct-to-consumer protein products.

How Amul’s Strategy Is Different

Most functional food companies in India fail because they:

Price products at ₹100+ (out of reach)
Create new product categories (requires consumer education)
Use artificial ingredients (trust issues)

The Amul High Protein Kulfi changes that conversation fundamentally. At ₹40, it is accessible to a wide consumer base. It leverages a product format — kulfi — that Indians are already familiar with and love. And because it’s from Amul, it carries the trust of a brand that has been in India’s kitchens since 1946.

The functional food category in India is growing rapidly. But what differentiates the Amul Protein Kulfi from international functional food brands is simple: it fits seamlessly into Indian food culture. You don’t need to change your habits to consume it. You just swap your regular kulfi for this one.

Industry Insight: Amul’s approach of maximizing the protein-calorie ratio — ensuring consumers get protein without consuming extra carbohydrates and fats — aligns with modern sports nutrition science and is a design philosophy they’ve applied across their entire protein range.

Conclusion — India Just Got Its Coolest Protein Snack

Let’s be honest: when people say “eat more protein,” most of us nod and then quietly eat a samosa. But when a brand like Amul makes protein as accessible, affordable, and downright delicious as a ₹40 mango kulfi, the game changes for real.

The Amul Launches High Protein Kulfi story is bigger than just a new frozen snack. It’s Amul’s bold step toward fixing India’s protein gap — one kulfi at a time. With 10g of protein, just 57 calories, zero added sugar, and a gut-friendly probiotic formula, the Amul High Protein Kulfi is genuinely one of the most exciting food launches of 2025.

At ₹40, you really have no excuse. Try the Amul Protein Kulfi and let your tastebuds and your muscles both have a great day. The Amul Protein Kulfi Price makes it a no-brainer for anyone looking to add more protein to their daily diet without breaking the bank or sacrificing taste.

🥭 Protein never tasted this good. Welcome to the future of Indian snacking.

Frequently Asked Questions (FAQs)

What is the Amul High Protein Kulfi and when was it launched?

The Amul Launches High Protein Kulfi refers to a mango-flavoured frozen kulfi stick that contains 10g of protein and only 57 calories per 60g serving. It was launched on April 25, 2025, at ITC Sonar, Kolkata, in partnership with the Kolkata Knight Riders (KKR) during IPL 2025. It is described as the world’s first high protein kulfi.

What is the Amul Protein Kulfi Price?

The Amul Protein Kulfi Price is ₹40 for a single 60g stick. A 4-pack (240ml) is available for approximately ₹160 on platforms like Swiggy Instamart and Zepto. This makes it one of the most affordable high-protein snacks available in India.

Where can I buy the Amul High Protein Kulfi online?

You can Amul High Protein Kulfi Buy Online through Amul’s official D2C website shop.amul.com, as well as quick-commerce platforms like Swiggy Instamart, Zepto, and Blinkit (availability may vary by city). More Amul Protein Kulfi Online channels are being added regularly.

Is the Amul Protein Kulfi suitable for lactose intolerant people?

Yes! One of the best features of the Amul Protein Kulfi is that it is completely lactose-free, making it suitable for people with lactose intolerance. It’s also free from added sugar, making it a good choice for diabetics and those watching their sugar intake.

What flavour is the Amul High Protein Kulfi available in?

Currently, the Amul High Protein Kulfi is available in a mango flavour — the Protein Kulfi Flavour being mango was a deliberate choice to appeal to India’s love for the fruit. More flavours may be introduced in the future as the product scales up.

Thank you for reading! We hope this helped you learn everything about the exciting new Amul Launches High Protein Kulfi launch. If you found this helpful, you’ll love our previous blog on:

Amul Launches High Protein Kulfi: 10g Protein at Just ₹40 — India’s Coolest Snack Just Got Serious!